Suomen Lelumuseo Hevosenkenkä -- _DSC6941.jpg

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Private cars were rare in Finland in the 1950s, so Paulig's coffee roastery came up with a clever idea to boost sales. In 1954, coffee packages were sold with colourful collection cards that introduced to people the many cars and motorbikes that were not seen on Finnish roads. The cards also had instructions on how to pronounce the foreign words.
Photo: Sakari Kiuru